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What in the World Publishing is dedicated to finding, developing, translating, marketing and publishing obscure, unknown, unusual or underappreciated books.

What in the World Publishing has published it's second book, The Crazy War, a translation of a book originally published in Danish. The book is about the experiences of Danish writer Karl Eskelund as he travels in Vietnam in 1966 trying make sense of the ongoing war. He talks with soldiers and civilians from both sides of the conflict and presents their various points of view in a balanced way.